Sponsorships

ABA Sponsorship Opportunities

Elevate Your Brand & Engage the Community

Become a part of the action and connect with passionate fans across the region by sponsoring an ABA team. With an ABA sponsorship, your small business can gain visibility, drive community engagement, and elevate your brand—all while supporting local sports.

Why Sponsor the ABA?

1. Boost Your Brand Exposure

Your sponsorship means your business is front and center at games, online, and in the hearts of our fans. Reach new customers and create lasting impressions with banners, announcements, and social media features.

2. Build Strong Community Connections

Show your support for local athletes and become a trusted name within your community. Sponsoring an ABA team positions your business as an active and engaged community member, giving back to local sports and families.

3. Engage Directly with Fans

Enjoy the opportunity to set up a booth or table at games to directly interact with fans. Showcase your products, distribute branded materials, and create memorable experiences for the crowd.

Sponsorship Packages Starting at $999

For a limited time, we’re offering a special preseason sponsorship package for just $999 for a full year (regular price $1,800). This offer is a great way for small businesses to support their local team while gaining brand exposure all season long!

Your Sponsorship Package Includes:

  • 2 Season Tickets to all home games
  • Discounted Additional Tickets for your team, staff, or clients
  • Banner Display at home games to highlight your brand
  • Halftime Sponsorship Opportunity to engage the audience with activities, giveaways, or promotions
  • Online & Social Media Mentions to amplify your business’s reach

How to Get Started

Sponsoring an ABA team is simple and straightforward. Reach out today to secure your spot!

Call to Action:

Small Business Owners: Sponsor Your Local Team Today!

Take advantage of this preseason special and join the ABA family. Call us or fill out the form below to speak with our sponsorship team about how you can connect your brand with your community through a local team sponsorship.

 

Be Part of the ABA Experience

There’s nothing like the excitement of ABA basketball. Support local athletes, engage your community, and build lasting brand connections—all while cheering on your local team.

Don’t Miss Out! Secure your sponsorship today and become part of the action.

 
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About the American Basketball Association (ABA)

Our History

The American Basketball Association (ABA) was founded in 1967, bringing an innovative and exciting brand of basketball to fans across the United States. Known for its distinctive red, white, and blue basketball and high-flying style of play, the ABA quickly became a fan favorite. The league was home to legendary players like Julius “Dr. J” Erving, George Gervin, and Moses Malone, who dazzled audiences with their incredible athleticism and skills.

In 1976, the ABA merged with the National Basketball Association (NBA), with four ABA teams—Denver Nuggets, Indiana Pacers, New York Nets (now Brooklyn Nets), and San Antonio Spurs—joining the NBA. This merger left an indelible mark on professional basketball, introducing the three-point shot and other dynamic elements that are now staples of the game.

The Modern ABA

Today, the ABA has been revitalized and expanded beyond its original scope, becoming the largest professional sports organization in the world. With over 160 teams spread across the United States and internationally, the ABA provides a platform for players to showcase their talents, pursue their dreams, and entertain fans with the same thrilling style that made the league famous.

The modern ABA is dedicated to community involvement and development, fostering local talent, and providing affordable family entertainment. Each team is deeply embedded in its community, working with local businesses and organizations to support various causes and initiatives.

Our Mission

The ABA’s mission is to promote the game of basketball and provide opportunities for players, coaches, and fans to be part of an inclusive and diverse sports community. We strive to deliver exciting basketball action while fostering a sense of community and supporting local businesses through our extensive sponsorship programs.

The ABA Today

In the 2024-2025 season, the ABA proudly hosts over 160 teams, making it the largest professional sports organization in the world. This extensive network of teams ensures that basketball enthusiasts everywhere can experience the excitement of ABA basketball. Whether it’s through live games, community events, or our innovative ABA TV platform, the ABA continues to bring top-notch basketball entertainment to fans around the globe.

Join us as we continue to grow and innovate, honoring our rich history while paving the way for the future of professional basketball. The ABA is more than just a league; it’s a movement that celebrates the spirit of the game and the communities we serve.

Learn more about the American Basketball Association (ABA)

Join forces with us to elevate your brand and engage with basketball fans.
Unlock exclusive perks and exposure
opportunities!

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ABA Team Sponsorships

Be the exclusive in your industry sponsor of your local ABA basketball team.

BENEFITS

Right to Use Official ABA Logo in All Advertising/Promotion

Right to Use Official ABA Logo on Company Website

Sponsor Featured on Local ABA Team Website.

Company Logo Banner Displayed at All Home Games

Company can bring pull-up banner for display to all games

Right to Exhibit/Display and/or Hand Out Literature at Home Games

4 Free Season Tickets

Free Tickets to Partners Appreciation Night

365 Thirty Second Commercial Spots on ABA TV

(1 per day for 1 year)

Schedule An Appointment To Talk To One Of Our Account Executives

$1,800

Become a sponsor today
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Paid in full

50% Down and two more Payments

6 Equal Payments
(Total Sponsorship Price=$1980)

Logo Exposure

Larger sponsorships are available. A sponsor may purchase an exclusive branding sponsorship for one team that will include displaying their logo on the warmup uniforms for the team. The logo must be provided by the sponsor in the form of a patch. Team will have logo attached to their warmup uniforms. The cost of this exclusive sponsorship is $7,500 for one year.

National ABA Exposure

A national sponsorship is available for access to use of ABA logo and marketing materials that will include reference to sponsoring the ABA league, not just one team. This sponsorship entitles the sponsor to reference any team, use any video production, and attend any team game, (with notice of 2 weeks to receive two tickets). The sponsor will also be able to place logo on ABA website. The cost of this sponsorship is $20,000 for one year.